Jim Beam

SOCIAL STRATEGY | INFLUENCER MANAGEMENT | EXPERIENTIAL | CONTENT CREATION | REPORTING

Problem

Jim Beam Flavors wanted to generate online conversation without solely relying on paid media to extend the reach and impact of Havas Street’s Find Your Flavor Experiential Tour. 

Solution

Microsite: Designed and developed a microsite to host a Buzzfeed style quiz that was available online and at Find Your Flavor Tour stops. 

Email Marketing: Designed and developed two emails blasts, targeting Jim Beam’s newsletter subscribers and garnering interest in the tour and new flavored whiskey.

Snapchat: Created Snapchat filters and AR lenses to provide tour stop attendees with highly shareable content and to extend campaign reach to non-attendees 

Influencers: Sourced and managed 25 micro-influencer partners to attend local events or recreate the ‘flavor’ experience at home - increasing interest in the product, along with traffic to the microsite.

GIPHY: Created GIPHY stickers available on Instagram to increase the shareability of Jim Beam branded content. 

Videos: Shot multiple short-form videos inserting Jim Beam Flavors into highly shareable content formats. 

Results

Microsite 

• 142,119 Link clicks

• 113,388 Landing page views

• 164% higher CTR (than JB average)

• 67% lower CPC (than JB average)

Snapchat

• 1,017,711 Shares

• 49,723,003 Impressions

GIPHY

• 8,532,766 views

Videos

• 840k Views

• 24,239 likes

• 10,982 shares 

• 1,625 saves

• 821 comments